Why Facebook Is Staking Its Claim on VR Advertising

J.C. Kuang, Analyst Advertising, Insight Articles, Media & Entertainment, Virtual Reality

Oculus leadership announced June 16th it is testing a system for embedding advertisements directly into VR experiences on the Quest platform. The ads will run on 3 currently released titles including Resolution Games’ Blaston, and use personalized data from users’ corresponding Facebook marketing profile and general intent metrics such as previous purchases and wish lists from the Oculus store. This … Read More

How Can Facebook Bring Fortnite Into Virtual Reality?

J.C. Kuang, Analyst Apps & Games, Insight Articles, Media & Entertainment, Virtual Reality

On June 11th Oculus and Facebook announced their latest studio acquisition; BigboxVR. Excitement around the acquisition centers mostly around Bigbox’s flagship title; Population: ONE, which is a massively multiplayer battle royale shooter for VR. Specifically, media outlets have drawn comparisons between Pop: ONE and runaway hit Fortnite, which has dominated both the gaming market and conversations around the future of … Read More

Snap and WaveOptics Enter The Shrinking AR Smartglasses Race

J.C. Kuang, Analyst Augmented Reality, Augmented Reality Intelligence Service, Automotive Technology, Devices & Technology, Head-Mounted Displays, Head-Up Displays, Insight Articles, Semiconductors, Venture Capital, Private Equity, and M&A

Following the announcement of its new Spectacles AR development kit, Snap Inc. has announced its deal to acquire waveguide supplier WaveOptics. The deal is worth over $500 million, at least half of which is to be paid in stock. The partnership between the two companies signals a recommitment from Snap to develop and produce true AR smartglasses within the next … Read More

SightCall Round Shows Maturity in Enterprise AR Market

J.C. Kuang, Analyst Augmented Reality, Augmented Reality Intelligence Service, Enterprise Transformation, Enterprise xR Intelligence Service, Insight Articles, Interfaces, Software, Venture Capital, Private Equity, and M&A

Field Service applications continue to lead applications of augmented reality in scalability and ROI potential, as evidenced by a new round of funding for German AR startup SightCall. The company raised $42 million for its remote AR task guidance solution, which targets traditional applications such as vision picking and B2B/B2C service and maintenance. SightCall uses marker-based tracking and is compatible … Read More