Why Facebook Is Staking Its Claim on VR Advertising
Oculus leadership announced June 16th it is testing a system for embedding advertisements directly into VR experiences on the Quest platform. The ads will run on 3 currently released titles including Resolution Games’ Blaston, and use personalized data from users’ corresponding Facebook marketing profile and general intent metrics such as previous purchases and wish lists from the Oculus store. This … Read More
Snap Partner Summit 2021 Recap: Augmented Reality Takes A Big Leap Forward for Social Commerce Brands
Snap Partner Summit 2021 is an annual event held by Snap, Inc., the company behind Snapchat and Spectacles smart glasses for its developers, creators, advertisers, and other business partners. This year’s Snap Partner Summit was streamed live on June 11th. It’s the 3rd Snap Partner Summit, and it was a very important event as Snap delivered its short term and … Read More
Facebook 3Q19 Results: Virtual Reality, Oculus Quest Drive Facebook’s Non-Ad Revenues
Facebook reported fiscal 3Q19 revenues of $17.7 billion, up 29% year-over-year and beating the $17.37 billion consensus estimate. Payments & Other Fees revenue, which includes sales of Oculus Quest and Rift S, were $269 million for the quarter, up 43% year-over-year.
Snap 3Q19 Results: Strong User Growth Continues, Projects Future for Augmented Reality
Snap Inc., the parent company of Snapchat, reported fiscal 3Q19 revenues of $446 million, up 50% year over year and beat the $437.9 million consensus estimate. But as Snap improves its financial position, how have its investments in its burgeoning augmented reality platform faired?
Alphabet Inc. 2Q19 Recap: Google’s Revenue Beats Estimates, VR/AR Strategy Now Centers on Visual Search
Alphabet Inc., the parent company of Google, reported fiscal 2Q19 revenues of $38.9 billion during the quarter, up 19% year over year and beating the $38.2 billion consensus estimate. Alphabet’s management also provided an update to investors and analysts about its current augmented reality-related roadmap.
Snap: AR is Now a Daily Behavior for Most Users, Expects Higher Future Augmented Reality Ads Spending
Snap reported fiscal 3Q19 revenues of $388 million, up 48% year over year and beating the $322.44 million consensus estimate.